Getting more out of Plausible Analytics

Here are some tips and tricks to get more value out of Plausible Analytics.

Table of Contents

Using the Mobile app for dashboards

Your dashboards and analytics, simplfied, and now accessible from anywhere. View your important website stats right from your phone. If you’re tired of clutter desktop analytics, our mobile app is for you.

• Get real-time stats for all your websites
• View analytics without logging in
• Notifications in your pocket
• Designed for mobile platforms
• Completely free to use

Download it here today for free on iOS.

Enable email & Slack notifications for traffic spikes

You can enable weekly and/or monthly reports to be emailed to you. See instructions here to get started.

You can also enable email notifications for traffic spikes. This will alert you when any of your sites has an unusually high number of active visitors. Learn how to enable traffic spike notifications.

Don’t want to get email notifications? Try setting up Slack notifications instead! See instructions here.

Integrate with Google Search Console for keyword phrases

You can enable the Google Search Console integration to get all the search keywords people find your site with in Google’s search results directly in your Plausible dashboard. See instructions here.

Set up goals like 404 error pages, file downloads, outbound link click tracking

Plausible lets you track custom event goals like signups, purchases, and anything else by using CSS class names or JavaScript. You can send custom properties alongside events too. And if you’re an ecommerce store, you can send your revenue too. See the instructions here.

You can also enable automated goals. Here are instructions on how to track 404 error pages, how to track file downloads and how to track outbound link clicks in your Plausible dashboard.

After you’ve set up some events, you can create your first marketing funnel.

See full details on goal conversions and behavior analytics.

Using UTM tags in your marketing campaigns

To minimize the amount of traffic that falls within the “direct / none” referral source, you can add special query parameters to your links in social media, email newsletters, and paid advertising campaigns.

ref, source, utm_source, utm_medium, utm_campaign, utm_content and utm_term query parameters are all valid and supported by Plausible Analytics. Learn more here.

You’ll then be able to follow the visitor journey from a paid ad click to a conversion on your site directly in your Plausible dashboard. All the UTM tagged clicks will be displayed in the Campaign tabs of your Top Sources report and all the conversions will be in the Goal Conversions section. You can then filter your Plausible dashboard by a specific goal to see conversion rate for all the individual sources of traffic, landing pages and so on.

Also read the guide on how to use UTM parameters to track your campaigns and understand the dark traffic.

Share your stats

You can share your Plausible stats with (potential) partners or advertisers. Or if you’re working for an agency or working as a freelancer, you can share the site stats with your clients by generating a shared private link. The shared link is secure and impossible to guess by default. You can even password protect it. Learn more here.

You can also choose to be transparent and make your site stats public so anyone with your stats dashboard link can view them. Learn here how. You can also embed the default dashboard without any Plausible branding directly into your own website.

Invite team members and collaborators

Plausible makes it easy to invite team members, clients, and other collaborators. You can invite team members and also assign their roles. You can choose to give people access to the stats dashboard only or give them the permission to edit site settings and invite other collaborators.

You can learn more about user accounts and levels.

Explore the Plausible API

Plausible has a stats API that allows you to take individual metrics and create a custom-built dashboard within your UI in whichever shape or form you want. If you have the stats API, you can download [Plausible Analytics Mobile]

Plausible also has a sites API that allows you to add and manage a large number of sites programmatically.

There’s also the events API that can be used to record pageviews and custom events without JavaScript. This is useful when tracking Android or iOS mobile apps, or for server side tracking.

Import historical Google Analytics stats

You can import your historical Google Analytics stats into your Plausible dashboard. See how the GA importer works.

Opt out from counting your own visits

When you’re working on your site, you might not want to record your own visits and page views. Here’s how to opt out and exclude yourself from your analytics.

Script proxying

If you’d like to serve the script as a first-party connection from your domain name, see full details here.

Explore the stats dashboard

Now you’re ready to start exploring the fast-loading, ethical, and actionable Plausible Analytics dashboard. The dashboard is easy to use, intuitive and powerful too. Segment your audience any way that you want. Compare your trends over different time periods. Track conversion attribution. See what referral sources and landing pages drive the highest (or lowest) conversion rates.